What marketing activities are missing from my connect strategy?Ĥ. Are all my marketing activities connected and focused on the same end result?ģ. Does all my marketing bring in measurable results?Ģ. So – is it time to think afresh on your marketing? Ask yourself these questions.ġ. If one marketing activity doesn’t perform as well as normal, you have other activities which still deliver results for you. Having many strong marketing activities that connect and complement each other gives stronger support for your business. This gives you another marketing leg for your business and supports your internet marketing maximizing strategy. The best time to ask is when they’ve just taken delivery.Īn example of this is the ‘tell a friend’ mechanism you see on many websites – by telling a friend about your experiences what you’ve found on the website (a free guide) or your delight with the product or service supplied you are giving the company you’ve done business with a referral.Īnd, of course, it can continue with joint ventures – where another business recommends your guide and website to their customers. And now a further strong marketing leg can be added with a formalized referral system make a point of asking your satisfied customers for a referral (and testimonial you can use in your marketing). As a result, they often become a long term buyer. Further direct response campaigns – whether through e-marketing or ‘snail-mail’ is used to keep contact with the new customer keeping them informed, including telling them about different offers as they come up. PDCA Complete Internet Marketing Maximizing Strategy Means The Sales Are In The Back-End Includes projects, meetings, audits and more. PDCA Complete is an organizational task management system with built-in continuous improvement tools. This whole internet marketing maximizing strategy is geared towards attracting new prospects and, through careful nurturing, they become customers. Just check what questions your current and previous customers have asked and you have your guide ready to go. FAQs – the classic Q&A information that prospective buyers look for.If you’re selling to businesses, case studies of how other businesses have effectively used your product would be interesting.Tips on how to get the most out of the product you supply perhaps care tips that make it last longer.Tips on how to use the product you supply.Questions to ask before deciding to buy – gives the reader guidance on avoiding any pitfalls when choosing or recognizing less ethical companies in your industry or profession.But even if you are selling a physical product you can give people useful tips such as… Yes, it is used extensively in this way – I do it myself giving free previews or samples of the products or service I’m offering. If your offer is a high-value item you might have a tele-sales or field sales team who follow up on these warm leads warm because they have expressed an interest by asking for the guide.īy the way, don’t think that this ‘giving a free guide’ cycle is purely for ‘information products’.The guide is delivered – either electronically in PDF format or as a printed report or CD/DVD – along with a direct response ‘sales letter’ giving more details of the main offer.The visitor requests the guide, giving their contact information.It could have audio and/or video links describing the information on offer. It does not have any distracting links to other pages or products. The website page is a focused landing page – not just a more general home page – telling the visitor about the benefits of the free/low cost guide.A targeted mailing is sent to prospective customers offering them the guide, with the choice to send a request by post or visit the website.Online marketing through PPC (pay-per-click) advertising draws visitors to the website as well.A Social campaign with a focus on Facebook, Twitter, Pintrest, Twitter, etch.A PR campaign announces the guide is available from the website and people who’ve read the article visit.An advertising campaign is devised to specifically draw visitors to a website page to request a free/low cost advisory guide. ![]() Yours could be far more extensive for your internet marketing maximizing strategy. Let’s have a look at an example of how different marketing activities could be linked together to give a strong, balanced business support. TrainingKeeper Software Connecting Marketing Legs Software includes multi-user support with reports, certs, and calendars. Keep, organize and plan all your employees' training and activities.
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